Catalina, global pioneers of shopper activation for over 40 years have embarked on a comprehensive campaign lifecycle management (CLM) process review assignment with MTI Consulting in the UK. The independent review by MTI will enable Catalina Marketing UK to better serve the campaign needs of their retail customers.
The scope of the assignment involved detailed campaign lifecycle related process documentation review, one on one sessions, supplemented with domain research and subject matter expertise on grocery retail. Based on these detailed insights and inputs, the MTI team are developing clear and actionable recommendations for Catalina UK including campaign management process improvements which will be evaluated internally and implemented in line with business goals.
Commenting on the assignment, MTI Consulting CEO – Hilmy Cader said, “The dynamic nature of the retail industry demands retailers today to be highly reactive when it comes to their promotional campaigns, so it’s important that Catalina UK has the right process in place to operate as one client serving organization. We also witnessed first-hand how Catalina’s coupon at till is optimized as a unique promotional tool, especially in the UK where coupons remain integral to the on and off-line shopper experience.”
“Our multi-channel, personalized shopper activation solutions continue to drive incremental sales, enhance customer loyalty and improve marketing performance (ROI) for our key retail clients. As a customer-first organization, we are excited to undertake this timely CLM review with MTI Consulting to understand how we can improve our campaign lifecycle management process to better serve our customers with more agility, speed and flexibility” stated Premal Patel – Vice President and Managing Director of Catalina UK.
Catalina UK (a subsidiary of Catalina USA) is a leading shopper activation service provider, offering hyper-personalized solutions to over 120 retailers and 8,000 brands globally to boost loyalty and grow sales. They are the pioneers in introducing the world’s first personalized “Checkout Coupons” for shoppers.
MTI Consulting is an international strategy consultancy – having carried out 680 projects across 51 countries, over the last 27 years via 7 Regional Offices and Associates across 30+ countries.
Photo: Premal Patel – Vice President and Managing Director of Catalina UK (left) and Hilmy Cader – CEO of MTI Consulting (right) with the Catalina UK team and MTI Consulting project team